The Power of Gifting
August 31, 2023
It’s no secret that Australian property developers are facing tough economic challenges. As a result, many companies have begun looking for different ways to create positive industry buzz and stand out from their competitors.
Customer satisfaction and referrals play a pivotal role in success and innovative strategies are continually sought to foster positive sentiment and encourage word-of-mouth marketing.
Corporate gifting has become a key component in helping businesses drive growth and property developers are discovering the transformative potential of gifting as a means to not only enhance the customer journey but also to amplify brand recognition and loyalty.
Melbourne-based national corporate gifting expert, Style Bundle, is dominating the industry with their unique and tailored solutions for businesses across the country. After launching in 2016 they have fast become leaders in the property space by helping companies drive growth and business outcomes by taking a different approach to corporate gifting.
“We’ve created custom property gift solutions for some of the biggest names in the industry, like Mirvac, AVID, PEET—and we’ve learned what it takes to elevate the customer experience throughout the entire journey; from contemplating the purchase, through the building process, to settlement and beyond,” co-founder and head of people and growth Susan Beardsley [pictured top, on left] said.
Beardsley along with co-founder and head of customer experience and creative Suzy Leys [pictured top] realised there was a gap in the market for corporate gifting solutions that were highly impactful and personalised without compromising on style.
As female founders with more than 30 years of combined experience in HR, corporate advertising, marketing and business strategy they had a clear vision and breadth of knowledge to bolster their entry into the market.
The Style Bundle co-founders say they are seeing more and more businesses enlisting their help to drive customer loyalty and amplify brand recognition.
“Ultimately our clients come to us because they want to create more genuine and memorable connections with their clients and people,” Leys said.
“We help by curating gifts and experiences that resonate with customers and the sentiment of the occasion and provide real business outcomes in the form of improved customer satisfaction and loyalty, referrals and new customer acquisition.”
Essential to the success of these corporate gifting solutions is the Style Bundle team’s ability to truly understand their clients’ objectives and provide a holistic service.
“We do our best work when we have the opportunity to work as an extension of our client’s team, really understanding their business, their clients and their customer journey to tailor a gifting solution end to end,” Leys said.