Case Study: Harvest Snaps – Influencer Gifts That Made a Social Splash

CASE STUDY

Client

Harvest Snaps (via PR agency partner)

Industry

FMCG / Snack Foods

The Brief

To support the launch of their new Veggie Crisps Scoopers, Harvest Snaps needed bespoke influencer gifts that would stand out in a crowded PR landscape. The key message? These new crisps are made for dipping and sharing — perfect for fun, social moments.

Our challenge: create a gift that was visually impressive, clearly communicated the product’s point of difference, and encouraged content creation from high-profile influencers with large and engaged audiences.

Our Approach

Working directly with Harvest Snaps' PR agency, our team at Style Bundle developed a two-tiered gifting strategy based on the influencer’s follower count — with each tier designed to inspire genuine sharing moments (and social media buzz).

Every detail was carefully considered to align with the product’s positioning: fun, casual, and made for gatherings and unique products were sourced to achieve this.

What We Delivered

Two tiers of thoughtfully curated gifts were created to capture the spirit of fun, sharing, and snackable moments that define the Harvest Snaps Veggie Crisps Scoopers range. Each bundle included a mix of branded lifestyle items and interactive touches, designed to inspire group experiences and encourage content creation. Whether it was a cosy night in with friends or a sun-soaked picnic setup, every element delivered the right balance of utility, visual appeal, and on-brand messaging. The result? Gifting that stood out in a sea of PR mailers — and sparked the kind of content Harvest Snaps was hoping for.

The Result

A total of 50 gifts were sent, resulting in over 50 unique pieces of influencer content, with a combined reach of nearly 1 million followers. The combination of creative flair and strategic gifting achieved exactly what Harvest Snaps was hoping for: cut-through, buzz, and standout content in a highly competitive space.

This is a true example of how thoughtfully curated influencer gifts can drive real engagement and build excitement around a product launch.