Case Study: St Kilda Football Club – Celebrating Loyalty with Rapid-Turnaround Gifting

CASE STUDY:

Client

St Kilda Football Club

Industry

Professional Sport / AFL

The Brief

As the 2025 season approached, St Kilda Football Club wanted to show appreciation to some of their most loyal members with a festive, elevated membership gift — something that felt personal, premium, and proudly Saints.

The challenge? With Christmas just around the corner, time was tight. They needed a solution that could be turned around quickly without compromising on quality, branding, or impact.

Our Approach

Speed was key — but so was maintaining a premium feel. Our team worked closely with St Kilda to incorporate their official 2025 member scarves, which were provided to us in advance, seamlessly into the final gift bundles.

We then curated a selection of stylish, Saints-branded lifestyle items to complement the scarves, all designed to align with the spirit of the club and the festive season. By managing all branding and packaging in-house, we ensured consistency across every touchpoint — even on a tight deadline.

What We Delivered

A practical yet polished gift bundle celebrating member loyalty in the most festive way. Each item was chosen for its usefulness, game-day relevance, and feel-good factor — from outdoor essentials to branded keepsakes that fans could proudly use all summer long.

Everything was designed to feel cohesive, on-brand, and full of Saints pride, with final packaging and presentation delivered to the same high standard we apply to all of our custom projects.

The Result

In just a few short weeks, we delivered a Christmas gifting solution that felt anything but rushed. St Kilda members received a beautifully branded, premium-feel gift pack — a gesture that honoured their loyalty and brought the spirit of the club to life.

It’s a perfect example of how thoughtful, high-impact gifting can still be achieved at speed — especially when you’ve got the right team behind you.